Hey everybody it’s Alex here,

ever since I got on board the mirrorless camera „movement“ I started to care about how my camera looks like. It is nothing I could explain but all of the sudden it mattered what bag I used and that the branded standard straps most cameras come with are kinda ugly. I’m actually a big fan of wrist straps since I find usual straps a little distracting and bulky of some sorts. So I used a matblac wriststrap for quite a while (read our review here) but at the end of last year I stumbled upon the instragram profile of a new strap brand that caught my eye. The name was 4V Design and these guys are putting together some beautiful straps with a unique twist to them.